Bjorn Borg

“Everyone is born unknown. Some become legends for the century. But only a few get to live as one”. Bjorn Borg products are just as long-lasting as the memory of the tennis legend Björn Borg's deeds, as breathtaking as his play and as eye-catching as his records.

The design of Bjorn Borgs sports apparel was brought back to Stockholm after some good years in Holland and their journey towards becoming the No. 1 Sports Fashion brand for the Active and Attractive started.